With Halloween coming soon, that means only one thing really: candy.
Anyone who trick-or-treated as a child knows that there's always one or two houses that dish out some obscure candy. So, between now and October 31st, we'll take quick looks at obscure candies (and some popular ones as well), just so you know what exactly you're getting yourself into.
Today: ZERO
What it's made of: Caramel, peanut, and almond nougat with a white fudge. It can't be called white chocolate because chocolate needs to actually include cocoa. It's whiter than a Matchbox 20 concert.
Fun Fact: The ZERO bar includes something called "soy pieces" in its ingredients listing. Health food.
Who owns it: The Hershey Company
Background: Originally produced by the Hollywood Brands candy company (those non-celebrity makers of Pay Day) and released in 1920, its name was initially Double Zero. For unknown reasons, in 1934 the name was changed to simply ZERO--and capitalized for greater effect on all its packages and promotional materials, except the wrapper itself. Because nothing instills confidence in your food quite like emphasizing nothingness.
There has never been a catchy advertising campaign to woo consumers. So, the Yeah Yeah Yeahs' song seems appropriate:
Karen O. kind of seems like a Snickers kind of woman though.
What it tastes like: Hopelessness.
Halloween Trick-or-Treat Grade: B-
Not the best candy to hand out to a kid with low self-esteem.
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