With Halloween coming soon, that means only one thing really: candy.
Anyone who trick-or-treated as a child knows that there's always one or two houses that dish out some obscure candy. So, between now and October 31st, we'll take quick looks at obscure candies (and some popular ones as well), just so you know what exactly you're getting yourself into.
Today: PayDay
What it's made of: A nougat-like center coated in caramel, which is then covered in peanuts.
Who owns it: The Hershey Company
Background: Everything about PayDay seems a little off, like that kid who eats paste in kindergarten.
PayDay was the creation of Frank Martoccio, who owned F.A. Martoccio Macaroni Company. Yes, a pasta company. Because Frank Martoccio was damned if he wasn't going to get you hopped up on carbohydrates one way or another, pasta or candy.
Admittedly, Martoccio also owned a small candy company as well, which he acquired in 1911. He was better at making candy than pasta it seems. In 1927, he acquired another candy company, and renamed his whole candy operation the Hollywood Candy Company.
Hollywood, CA? No. It was named after Hollywood, Minnesota, that bustling metropolis of boredom and frostbite, where the company was located.
By 1932, Martoccio created the PayDay bar--a confection that lacked chocolate altogether. In fact, it looked built from the inside out. And it has remained largely unchanged since.
In 2005, a protein bar version was released--and is still available--called PayDay Pro, which includes 15g of protein and fewer carbs.
Somewhere, Frank Martoccio is rolling over in his grave.
What it tastes like: Carbohydrates and confusion.
Halloween Trick-or-Treat Grade: B-
I'm sure the missing chocolate was just an oversight.
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