Lands' End is known for its outdoorsy clothing--a sea of khakis and plaids and hiking boots.
GQ Magazine is known for boring articles and high-end fashion which rarely involves khakis, plaids, or hiking boots.
And when the two met, it didn't turn out that great.
Recently, GQ's publisher, Conde Nast, struck a deal with Lands' End to reward the clothing company's best customers with a free subscription. Instead of enjoying the free magazine in their mailbox--which this month features a very scantily clad Emily Ratajkowski modeling on the cover--many Land's End customers revolted. Their biggest concern seems to be with their sons.
“We received your ‘Lands’ End Bonus’ of GQ magazine this weekend, and we are absolutely horrified," wrote one woman on Land's End's Facebook page, hopefully horrified at GQ's shoddy articles. "How can buying something as family friendly as school uniforms lead to soft porn in the mailbox? I’m thankful my son did not bring in the mail.”
Nope. She's fine with the articles.
Said another customer, who's son did go to the mailbox: "My 14-year-old son brought in the mail today & was quite disturbed & fascinated by a ‘gift’ Lands’ End sent us — a copy of GQ magazine with an absolutely OBSCENE cover!!!."
Never has the U.S. postal mail ever been more of a moral yo-yo than for this young lad.
The outrage over Ms. Ratajkowski's appearance was so overwhelming, Lands' End immediately issued an apology and changed the magazine subscription customers received to Conde Nast Traveler.
This month's cover of Traveler? It features a staircase in San Pietro on the Aeolian island of Panarea.
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