Effin: It's a state of mind.

Proper nouns are funny things. They can be completely harmless, but scare the hell out of corporations. Take Facebook, which doesn't much care if you grew up in a small village in Ireland called Effin--they think you're being vulgar.

Effin right.

According to Forbes, big business is having trouble playing Grammar Police. They're so afraid of offending people that they immediately assume you're being a flippant little bugger by saying you live in Effin, County Limerick, Ireland, and ban you from using it.

I don't know what this means if you live in Intercourse, PA. It's not Effin, but then again few things are.