If ever there was a chance for synergy between sports, books, and movies--it would be the marriage of Fifty Shades of Grey and a minor league hockey team's jerseys. Because when you think shirt-ripping romance novels, you think sweaty, minor-league hockey players who wear a dental plate.
The Bakersfield (CA) Condors of hockey's minor league ECHL are wearing special edition jerseys in honor of the racy book's movie release on February 13th--jerseys that are, well, in fifty shades of gray. Not stopping there, the jerseys have a mock tie, handcuffs, and a face mask all superimposed upon the shirt.
This isn't all just for a movie release though, as there is a charitable angle. Per the Condor's PR release:
- When the Condors score their first goal of the game, fans are invited to throw NEW undergarments (bras, underwear, t-shirts, socks, boxers, diapers, etc.) on the ice to be collected by Dream Builders and donated to local charities.
Keyword, folks: NEW.
No one wants your four-year old Captain America Underoos.
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