With Halloween coming soon, that means only one thing really: candy.
Anyone who trick-or-treated as a child knows that there's always one or two houses that dish out some obscure candy. So, as we did last year, between now and October 31st, we'll take quick looks at obscure candies (and some popular ones as well), just so you know what exactly you're getting yourself into.
Today: Skittles
What it's made of: Generally sugar, corn syrup, hydrogenated palm kernel oil, and a blood sugar pick-me-up all in a 2.17oz bag.
Who owns it: Wrigley Company, as a division of Mars, Inc.
Background: Like all things flamboyantly colored, Skittles were born in the trippy haze of the 1970s. LSD is a hell of a drug, I guess.
A British company began creating the sugary, chewy hard candies that quickly gained popularity in its homeland before making its way to American shores in 1979. The wave of fame continued, to the point that Skittles were produced in America by 1982. Americans have been picking out Skittles chunks from their back teeth ever since.
Who could resist the Skittles appeal in the 1980s with commercials like this, channeling all that is fabulous about the synergy between Nu Jazz and candy:
The "taste the rainbow" tag line was created by advertisement company D'Arcy Masius Benton & Bowles. Normally you shouldn't be impressed, but the same company created the tag lines:
"This Bud's for you," for Budweiser
"Melts in your mouth, not in your hands," for M&Ms
And they created the original Santa Claus image that became synonymous with Coca-Cola. In essence, they've created every annoying advertising image or jingle you've ever encountered in life that you wanted to go away.
What it tastes like: Roy G. Biv
Halloween Trick-or-Treat Grade: A++
Skittles are the saucy and debonair cousin of the M&M.
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