With Halloween coming soon, that means only one thing really: candy.
Anyone who trick-or-treated as a child knows that there's always one or two houses that dish out some obscure candy. So, between now and October 31st, we'll take quick looks at obscure candies (and some popular ones as well), just so you know what exactly you're getting yourself into.
Today: Krackel
What it's made of: milk chocolate poured over crisped rice
Who owns it: The Hershey Company
Background: You know how when you see twins and one twin is always a little uglier than the other? Yeah, this is sort of the same thing.
Originally released in 1938, a decade after the Nestlé Crunch bar's introduction, it was Hershey's attempt to one-up their European rivals. Hershey's initially added almonds to the recipe. Then the company added peanuts. At that point, Krackel was more the illegitimate lovechild of a Nestlé Crunch bar and a Baby Ruth than a clone of the Nestlé Crunch bar itself.
This love affair with nuts quickly ended by 1941, and Krackel finally became the Nestlé Crunch bar's no-name, deadbeat twin. Adding more of an insult to Krackel's self-esteem, Hershey's decided for over two decades it would only sell its knock-off as part of its Hershey's Miniatures collection.
In 2014, Hershey's changed course, and gave Krackel a second chance at being full-grown, adult candy bar again, and reintroduced it for individual sale.
What it tastes like: A Nestlé Crunch bar with an American accent.
Halloween Trick-or-Treat Grade: B+
It shows that the candy-giver was on a budget and couldn't afford the real thing.
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