Monday, October 26, 2015

Know Your Obscure Halloween Candy: Rolo



With Halloween coming soon, that means only one thing really: candy.

Anyone who trick-or-treated as a child knows that there's always one or two houses that dish out some obscure candy. So, between now and October 31st, we'll take quick looks at obscure candies (and some popular ones as well), just so you know what exactly you're getting yourself into.


Today:  Rolo

What it's made of: Caramel covered in chocolate. Fairly straightforward.

Who owns it:  This is one of those candies that has two divorced parents who both have visitation rights. The Hershey Company owns the rights to Rolo in the United States, while NestlĂ© holds the international rights.

Background:  England had a candy craze in the 1800s, which led to the founding of plenty of confectionery companies. Oliver Twist wasn't asking for more gruel; he wanted an after-dinner piece of candy.

In 1890, Mackintosh's was created, slowly building itself up to be one of England's premier candy companies on the back of their popular toffee. (Yes, toffee--the candy for when you've given up on life.) By 1937, with chocolate gaining in popularity, the idea was born to lather caramel and toffee products with chocolate. Being a type of "rolled candy," Rolo was born, named by some unknown marketing genius who was probably paid roughly fifty cents.

What it tastes like:  An episode of Downton Abbey coated in chocolate.

Halloween Trick-or-Treat Grade:  B+

It's as safe and boring to candy as Queen Elizabeth is to monarchies.


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