Bold? With your spending habits perhaps.

It should seem obvious that when I do something like this it'd cost a little more to print it out. Fatter letters = more ink. More ink = more money.

But what regular font size uses the most ink? Luckily, there are people who have sleepless nights about this sort of stuff, and perform actual studies about it.

A company out of the Netherlands has found out that Century Gothic is the most minimally of minimalist of ink abusers. Better yet, this company convinced a college--in this case, the University of Wisconsin-Green Bay--to completely switch all college-related work to Century Gothic. Cheese gets a little boring after awhile, so ink is the next logical point of interest for Wisconsinites.

There is a downside to all this: Century Gothic has a bit of a pot belly, so fewer letters fit per page, thus it uses more paper. It becomes one of the great moral decisions individuals must make everyday, up there with paper or plastic, Coke or Pepsi, and Lennon or McCartney (*). Do you want to save ink or save trees?

Here's a quickest of quick cheat sheet:

1.) Use Century Gothic if you are:
      a.) poor
      b.) destitute
      c.) some other variation of broke
      d.) a rich person with a penchant for being annoyingly cheap
      e.) someone with great anger toward the ink manufacturers of the world

2.) Use any other font if you are:
       a.) a wannabe Mr. Deeds
       b.) currently wearing Birkenstocks
       c.) thinking Century Gothic looks a little too emo for your liking
       d.) someone who couldn't care less either way

Or, you know, just go with what your default font is--most likely Times New Roman. It uses the second least amount of ink. No need to lose sleep over this.




[* : McCartney. Obviously.]