Friday, January 11, 2013

British Happy Meals will now have a book inside.


Admittedly, it's a crappy book--always themed, like oceans or jungles, filled with connect-the-dot puzzles and coloring--but a step up from miniature Barbies and Disney-promo plastic wind-up toys? Maybe?

With an expected 15 million miniature books included in Happy Meals between now and 2015, the move will make McDonald's the largest book distributor in the UK.

A sign of the apocalypse? Sure. Seems more legit than the whole Mayan letdown.

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